Banner Rules
Banner rules allow you to control when your banners appear based on product classification.
Set Display Rules - Create targeted campaigns that show relevant content related to specific product categories, collections, or customer segments.
Available Rule Types
Configure conditions for banner visibility based on the following conditions:
- Tags: Show the banner if the products follow these specified tag rules:
- All products must have the specified tags
- At least one product must have the specified tags
- None of the products have the specified tags
- Brands/Vendors: Show banner if the products follow these specified brand/vendor rules:
- All products must belong to the specified brands/vendors
- At least one product must belong to the specified brands/vendors
- None of the products belong to the specified brands/vendors
- Collections: Show banner if the products follow these specified collections rules:
- All products must be part of the specified collections
- At least one product must be part of the specified collections
- None of the products are part of the specified collections
- Product Type: Show banner if the products follow these specified product type rules:
- All products must belong to the specified product types
- At least one product must belong to the specified product types
- None of the products belong to the specified product types
Important: Display rules are applicable based on product classification. The Homepage section does not support product-based rules since it's not tied to specific products.
Setting Up Rules
To configure display rules for your banner:
- Navigate to the Sections of your banner
- Select the section where you want to apply rules (Collections, Product pages, or Cart)
- Press the "Add Rule" button
- Choose the rule type that matches your targeting needs
- Select the specific values (tags, brands, collections, or product types)
- Save your rule
- Preview your banner to verify the rules work as expected
Pro Tip: You can combine multiple rules to create highly targeted banner campaigns. For example, show a banner only on winter collection products from a specific brand.
Use Cases for Display Rules
Seasonal Campaigns
Seasonal Products: Show winter collection banners only on winter product pages. Create time-sensitive promotions that automatically appear on relevant products.
Brand Promotions
Vendor Targeting: Target specific vendor promotions to relevant products. Perfect for co-marketing campaigns or highlighting featured brands.
Category-Specific Marketing
Collection Banners: Display category banners only on related collections. Ensure your messaging aligns with the product category customers are browsing.
New Product Launches
Tag-Based Targeting: Use tags to show special banners for new products. Highlight new arrivals, bestsellers, or sale items with precision.
Testing Your Rules
Always test your display rules before publishing:
- Use the preview function to see your banner on different product pages
- Verify the banner appears on products that match your rules
- Confirm the banner doesn't appear on products that shouldn't match
- Test across different device types to ensure consistent behavior
Remember: Rules take effect immediately upon saving. Always preview your changes before publishing to avoid showing incorrect banners to customers.